Epaulette Agency is the Premiere Social Media & Digital Branding Agency for Virtual Coaches & Service Providers

There are three things we love at Epaulette - Helping Small Businesses Thrive, Diving Deep Into Social Media, and Connecting with One Another. It feels a little weird that we get to do what we love every single day, but here we are.

Epaulette Agency was originally started by Shelby Smith Allen after spending a decade in small business consulting, marketing, & account strategy. Epaulette initially worked with a wide range of businesses before narrowing focus to serve the digital coach and service provider community. We at Epaulette are very selective with our book of business because we do not believe it is ethical to work with clients that we are not certain have the ability to thrive with our services.

Epaulette is experiencing rapid growth at this time, but we will not accept more clients that our qualified team can handle. If you're interested in working with us to grow your digital coach or service provider business, we recommend scheduling your complimentary social media audit as the first step.

Meet The Team

Shelby Smith Allen

Hi! I'm Shelby and I am the CEO and Lead strategist for Epaulette Agency. I have spent a career helping small business owners follow their dreams and invest in their futures. I love to travel, have a not-so-mild shark obsession, and am a fan of pretty much everything nerdy. Feel free to contact me directly on LinkedIn under ShelbyLeighSmith.

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Alystia LaShay

Hi! My name is Alystia and I am the product photography specialist here at Epaulette. It's my job to make sure we are staying up to date to the latest trends and research to keep your product in front of the right people. Shoot us a message today to get started!

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Tracy Cunningham

Hi, I'm Tracy! I am the photo editor and graphic consultant here at Epaulette. When I'm not spending time with my horses, I love to spend time with my friends and family at the beaches here in Texas. I can't wait to help bring your vision to life!

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